With a wealth of talent,
endorsed word of mouth is critical.
Creators
For those who have yet to learn about the brand, collaborations with creators is critical. I work with +30 different creators in support of various tentpole activations.
Instructors
It’s fair to say many consumers primarily associate Peloton with its robust staff of instructors. Upon my arrival as Social Media Lead, I was asked, “we have all this talent; how do we best utilize them?
I worked with my team of social managers to incorporate instructors as main talent for our evergreen content as well as leverage them for music or sport partnerships.